Cross Channel Marketing 201

Recap Your customers are on multiple channels at different stages of their purchasing journey. Therefore, you should invest your ad spend on where the customers are. To read Cross Channel […]

Why Retargeting Is Important

Retargeting is positioning your brand in front of a customer when they have already connected with your brand.   A common example is an abandoned cart retargeting for e-commerce businesses. […]

Why media buying should be your last concern

What most media buyers say is that media buying is about understanding what you want to achieve and planning a strategy. What they won’t tell you is that media buying […]