Customer’s Cross Brand Journey

Identify online shopping behaviour and Customer Journey with the Cross Brand Journey tool The Customer Journey technology provides such powerful insights. The Cross Brand Journey part of it can help […]

Online Sales Assistant Technology

Score your leads with Sales Assistant Technology Watch the video to get a deeper understanding of the different behaviours your leads go through when they consider purchasing a property. From […]

3 Tips For Preparing For Online Christmas Sales

For our E-commerce clients the lead up to Christmas sale periods are one of the biggest opportunities of the year. From October onwards, the retail industry is headed towards some […]

The Role Of Multi-Touch Attribution

We are in a new world where we encounter a ton of marketing messaging on a whole range of digital channels. As a marketer understanding the customer journey is more […]

Last Click Attribution Is Broken

Last click attribution is the most widely used attribution method. The model ascribes 100% of the conversion credit to the last ad served before a conversion.  But if you are […]

How to value attribution for the Property Industry

How to value attribution for the Property Industry Now, it’s more important than ever that Developers and Realtors in the Property Industry understand the impact and role that each part […]

How to approach attribution for the education industry

How to approach attribution for the education industry Education is a diverse industry that requires specific marketing strategies and that’s why it’s important to understand what channels and messaging is […]