Marketing Technology

MarTech is the key to your competitive advantage in the market What is Marketing Technology? Mar Tech for short. Is a broad term used to encompass many tools and technologies […]

Multi Channel Strategy

How To Approach Your Marketing Strategy Holistically Multichannel marketing is about executing a single strategy across multiple marketing channels or advertising media. Many marketers and advertisers implement a multi channel […]

Customer Journey

Media Attribution Technology | Customer Journey Attribution is a common headache for every marketer and advertiser. We are always trying to understand how valuable our chosen media is and how […]

Beauty and Skincare in 2020

Lots of businesses and brands have been greatly affected by the Coronavirus pandemic in the first half of the year. Although the pandemic has highlighted brands pitfalls and areas of […]

How to Manage the Move to Digital

The Coronavirus pandemic has impacted our lives drastically. The entire world was forced to quarantine and isolate. Due to this Australians moved online, brands shifted to selling through e-commerce and […]

THE ‘NEW NORMAL’ FOR MARKETING AND ADVERTISING

THE ‘NEW NORMAL’ FOR MARKETING AND ADVERTISING One positive of the COVID-19 pandemic has been the availability of the internet and everything digital. Thanks to the progressiveness of the digital […]